Synchronicity
PROJECT ROLE
DESIGN DIRECTION / CREATIVE DIRECTION
Wellness Through
Oneness
CAMPAIGN DEVELOPMENT
DESIGN DIRECTION
PHOTOGRAPHY & VIDEO CONTENT
DIGITAL CONTENT
CHALLENGE
Functional Remedies is a sustainable hemp oil company based in Colorado. They create a variety of full-spectrum CBD products designed to assist in a healthy and well balanced lifestyle. To support the launch of their Synchronicity range of products, a national branding campaign needed to be established with a core focus on education. Highlighting the nutritional benefits of the entire hemp plant.
APPROACH
With health and wellness becoming a bigger priority amongst the target audience, we wanted to highlight Synchronicity as a useful part of their daily lives. To keep it grounded the campaign needed to feel authentic and inviting while simultaneously being educational. Directional lighting paired with natural elements provided texture along with moments of movement and expression to showcase the true benefits of full-spectrum hemp oil.
Full
Spectrum
Hemp
PHOTOGRAPHY DIRECTION
To capture the line up of Synchronicity products we created a photo library that utilised directional lighting paired with natural elements found in nature. This not only provided texture, but also helped to ground the products in an environment that references its wellness properties.
