THE WING DEPARTMENT
PROJECT ROLE
DESIGN DIRECTION / CREATIVE DIRECTION
BRanding
with
authority
CREATIVE DIRECTION
BRAND IDENTITY
PHOTOGRAPHY
PACKAGING DESIGN
WEBSITE DESIGN
CHALLENGE
Due to the unfortunate circumstances of Covid19 and the limitations of indoor dinning, The Red Robbin chain of restaurants needed a solution to better serve their customers via a complete online experience. Briefed with launching an entire ghost kitchen via DoorDash under the established Red Robin brand name.
APPROACH
Designed, perfected, expertly engineered. The perfect wings don’t just grow on chickens. The goal was to present the audience with a unique approach on fast casual dining. By creating a restaurant complete with backstory, branding and visual identity. From a simple idea all the way through to a fully realised establishment. When you’re craving wings, go directly to the authorities. The Wing Department.
