TBWA
Cooking With Culture
PROJECT ROLE
DESIGN DIRECTION / CREATIVE DIRECTION / ART DIRECTION
Soups
AND STEWS
DESIGN DIRECTION
ART DIRECTION
BRAND IDENTITY
CHALLENGE
The TBWA agency Wellness Committee needed to educate and inspire the national network that eating healthy is more than just boiled chicken and broccoli. Aimed at providing strategic ways to eat well and feel great, along with promoting a healthy culture within the agency.
APPROACH
A cookbook was created to showcase a range of healthy recipes, from breakfast to desert. Dispelling the misconception and notion that eating healthy has to taste bland. It can be delectable, savory and sweet.
