STARBUCKS
Blonde Espresso
PROJECT ROLE
DESIGN DIRECTION / ART DIRECTION
NOW SERVING
STARBUCKS
BLONDE ESPRESSO
DESIGN DIRECTION
BRAND IDENTITY
PACKAGE DESIGN
CHALLENGE
Starbucks wanted to launch the arrival of Blonde Espresso Roast Coffee by creating a unique marketing piece that would be rolled out to all cafes nationally. With the new coffee entering stores, it needed to not only educate, but stand out from their array of beverage offerings.
APPROACH
Designed with the intention of expressing the rich history of Starbucks espresso roasts, while also encapsulating the detailed history of the brand. Inspired by Starbucks’ heritage, a custom designed piece was created, treating stores to a full coffee sampling kit. Providing each cafe with the necessary tools to craft the perfect cup of espresso coffee.
