WALMART
SPRING Campaign
PROJECT ROLE
CREATIVE DIRECTION / ART DIRECTION / ON SET DIRECTION
BUILDING A
WORLD OF
CHOCOLATE
CREATIVE DIRECTION
PHOTOGRAPHY DIRECTION
SERIES CREATION
CHALLENGE
As Walmart approached the Valentines and Easter time periods, the Mars Food Company wanted to connect with their core audience as well as reach for a younger demographic. A digital campaign needed to drive daily traffic to the website and increase online purchases. This needed to be done under an aggressive timeline while partnering with multiple brands. To achieve this a visually arresting, dynamic approach was established to create an aesthetic that was cohesive across the different brands.
APPROACH
To generate awareness around the Mars brands coinciding with the spring holidays, we created individual environments to showcase the products and engage people in playful and unexpected ways. We drew inspiration from real world textures and situations to build each unique scene.
