Wonderful Pistachios
Protein Pro-Team
PROJECT ROLE
DESIGN DIRECTION / CREATIVE DIRECTION / ART DIRECTION
Get
Crackin’
CAMPAIGN DEVELOPMENT
DESIGN DIRECTION
DIGITAL CONTENT
CHALLENGE
Wonderful Pistachios was an established name in the US snack food market. Even with a quality product and range of past collaborators, what was missing was a clear direction for the future and the ability to connect with a younger audience. With a growth mindset, Wonderful Pistachios was looking for new avenues of partnership via culturally relevant athletes and sports leagues. Aimed at representing both the brand and a more health conscious target market.
APPROACH
The Wonderful Pistachios and NFL partnership was about bringing cohesion and consistency between the two brands by implementing a distinctly energetic and dynamic visual approach. Revealing a new pro-team in the healthy snack food market.
